The leading international bank hosted Intucell’s CEO, Rani Wellingstein, in its Tech Talk last Friday. In the summary of the event Deutsche describes Intucell’s success  in AT&T and says that more carriers need to deploy SON in order to address the challenges their RANs face.

Below are excerpts from Deutsche Bank’s summary of the talk:

During the call, Mr. Wellingstein discussed specifics around Intucell’s overall approach, its realized network efficiencies and deployment times. Intucell takes a holistic approach, and aspires to be the “brain” of the network in terms of addressing the challenges within the RAN. The RAN is an area of increasing importance because of overall subscriber data demand, and the type of densification with small cell deployment needed to address this. However, the challenges with adding small cells are numerous and include such things as interference, handovers and load balancing.

All this makes SONs an essential element of small cell deployment. Currently Intucell is addressing the low-hanging fruit, using their software to optimize power management, handle load balancing amongst cells and shape RF for individual cells, with plans to do much more with time.

By deploying Intucell’s SONs technology in AT&T’s network, the carrier was able to see immediate gains. Within seven weeks, AT&T realized 40% fewer loaded cells, 10% faster mobile broadband and 12% fewer dropped calls. This happened with Intucell deploying their solution across the entire US within nine months.  All of this was done with a solution that is essentially in the early innings of addressing everything on a laundry list of needs from the carriers. In the 3GPP releases alone, there are over 30 different use cases of SONs within a network. Mr. Wellingstein said there are stacks of candidate applications from carriers, each addressing a particular need within their respective networks. All of this provides Intucell with a long and detailed roadmap. In the near term, Intucell will most likely focus their attention on a few areas including: further integration between the Core and RAN, X2 interface swaps, WiFi and small cell integration, automated switching of LTE and 3G networks and dynamic cell peering.

When asked about network equipment manufacturers entering the SONs market given their current reach within networks, Mr. Wellingstein thought it would be a challenge.

Carriers are looking for equipment-agnostic partners to run different areas of their network because they almost always have a two vendor deployment. Given their deployment within AT&T and twelve other networks, this opinion is borne out to some degree; however, we think vendors like ALU, Cisco, Ericsson and others will attempt to bundle similar SONs solutions to their wares. So far, though Intucell has proven to be a leader here and it remains to be seen how successful attempts by network equipment manufacturers will be.

Read it in full here:

A survey conducted among leading operators by Infonetics research ranked Intucell among the top 5 SON vendors. All other top vendors in the survey actually sell RAN nodes, and Intucell is the only independent SON provider.








Read the report here:

In a report on LTE North America the investment bank says that “while most of [SON] vendors are still in pre-revenue stage,
others, like Intucell, have been deployed within a major network. Our contacts with that carrier said the network gains were clear right after the technology was introduced to the network and Intucell is currently working to develop additional features for that carrier. Deutsche Bank adds: “we see SONs becoming an area of increasing interest for carriers and we expect SONs vendors to play a major role in network advancements in the future”.
To Read More: 

Fierce Broadband
covers AT&T’s Executive Vice President of Network Services Kris Rinne speech at 4G World, where she highlighted how using SON helps improve throughput speeds and reduce dropped calls by 10%, and in addition, the company has seen a 15 percent reduction in loaded cell sites. Read more

    In an interview at 4G World, senior VP of network technologies at AT&T Labs, s how 3G and 4G small cells fit with a Wi-Fi enhanced HetNet architecture with the help of SON.

To view the interview:

  AT&T has just published a feature on the impact of deploying Intucell’s SON across its network. In the article the American mega operator states that “the impact it has had on AT&T’s network experience has been solid across the board. Thirteen of the initial 20 SON deployments on the network have been tested and all 13 markets have resulted in improvements of as much as 15 percent or more in call retainability and a 15 percent reduction in tower overloading. While testing is not complete in all 20 markets SON has been deployed in, every market has shown network improvement.”

Read more

Intucell is amongst the  Top 15  companies, startups and giants alike, selected by GigaOm, that are changing or could potentially change the mobile landscape in the most profound ways.

Kevin Fitchard signs off by saying: “Eventually, though, Intucell expects carriers to start using the technology dynamically, allowing the network to reconfigure itself in real-time. As mobile networks evolve from big tower-based macro systems into dense clusters of small cells, that kind of optimization will be key to powering the heterogeneous network (or HetNet) of the future”.


Everyone is talking about small cells as the solution for better network performance amid the rising demand for coverage and capacity. These cells come in many shapes, coverage zones, price points and deployment scenarios. They carry much promise, but can they be deployed without creating more complexity and noise?

The answer is yes – provided small cells  are complemented by a solution that synchronizes them seamlessly with the macro network and reduces the risk of interference. In short – small cells require SON.

Read more


According to Nielsen Reports 2 out of 3 Americans who acquired a new mobile phone in the last three months chose a smartphone instead of a feature phone . This datum magnifies the need to understand the usage trends of consumers in order to provide them with better coverage and QoE in order to make sure they do not churn.

Read more


CNET explores AT&T’s  Foundry activity, responsible for the discovery of  innovative technologies providing AT&T with a competitive edge.

CNET tells the story of how  AT&T  adopted Intucell’s technology in no time granting the company a contract  for national coverage due to staggering results. Read more


GigaOm reports on AT&T’s first step toward creating a heterogeneous network, or HetNet, of the future, in which a dense layer of small high-capacity cells lives under the macro-cellular umbrella. According to GigaOm, in order to deploy the 100,00 small cells AT&T has adopted Intucell’s self-optimizing network (SON) technology into its LTE and HSPA networks. This progressive cutting edge wireless technology essentially breathes life into what would normally be a bunch of static cells, allowing them to expand and contract to meet the changing capacity demands of the network. Read more

AT&T and Intucell are this year’s winners of the Global Telecom Business Innovation Award in the ”wireless network innovation” category. Intucell’s Self-Optimizing Network (SON) technology is deployed by AT&T in several markets across the US, improving mobile network quality and providing customers with a better user experience.

Intucell’s dynamic SON automates the engineering-intensive task of optimizing the Radio Access Network (RAN). Its intelligent system identifies in real time faulty or underutilized cells – and adjusts their configuration, thus creating a “breathing network” that constantly adapts to demand patterns.

Results from the field show the Intucell’s SON delivers as much as a 10% improvement in call retainability, 10% improvement in throughput and 15% reduction in overloading. AT&T plans to finalize its nationwide deployments by 2013.

“It’s an honor that Intucell together with AT&T has been identified as a leader in innovation in the wireless network”, said Rani Wellingstein, Intucell’s CEO.



Peter Jarich from Current Analysis  discusses Intucell in his article “Simplicity vs. cComplexity – Mobile Networks, Small Cells in 2012″, which has just appeared in in Fierce Wireless.

He presents Intucell as an already proven SON solution enabling the offloading of formerly manual network operations and deployment tasks to automated systems, and providing operational simplicity at their core.

Read more

FierceWireless covered Kristin’s Rinne, senior vice president of Network Technologies at AT&T Labs keynote speech at CTIA in which she presented Intucell.

Read more

The Financial Times has published an article on how US operators are dealing with the capacity crunch and how AT&T is using an innovative network technology to help maximise existing capacity, Intucells’s SON.

Read more

FOX Business has published an article mentioning Intucell’s SON technology as part of a successful partnership with AT&T.

Read more

GigaOm, the leading technology blog, has published an article referring to Intucell’s SON as a true SON technology.

According to the article, SON technology should allow operators react to network congestion by automatic network configurations in order to meet traffic demands, instead of reacting to congestion problems by installing new base station.  Read more


The Wall Street Journal has published an article on Intucell’s SON technology. It explains how Intucell’s SON technology will help AT&T break traffic jams on their network as demand for mobile data increases. Read more

Collaboration at AT&T Foundry results in increased capacity, self-healing networks, and improved call retention

Read more

GigaOm, the leading technology blog, posted an article describing Intucell’s SON technology.

According to the article, Intucell’s SON technology “will turn what has hitherto been a static cellular grid into a dynamic system of constantly expanding and shrinking cells that can follow customers as they move throughout the network. Read more

Intucell’s automatic management system boosts performance of Israel’s fastest mobile network.

Read more

In this white paper we review the challenges of cellular radio network load balancing, common available solutions, and the Self Optimizing Network (SON) approach. Read more

CAMPBELL, California, Nov. 18, 2011—Market research firm Infonetics Research today released a new 2G/3G Optimization and 4G Self-Organizing Network (SON) Software Market Outlook, the industry’s first realistic attempt to size the optimization market. The report sizes and forecasts the mobile network optimization (MNO) market, including 2G and 3G optimization software and 4G self-organizing network (SON) software aimed at automating LTE network rollouts.
Infonetics forecasts the mobile network optimization market, including 2G/3G optimization and 4G SON software, to grow to almost US$3.0 billion by 2015
“While 2G and 3G mobile network optimization has been around for two decades, SON — considered an unrealistic dream just 10 years ago — is new to the party as of 2009 as the first iteration of the ‘zero-touch’ network, diminishing human involvement in network operational tasks. Both segments of the market are growing as telecom operators race to reduce their opex and capex, but SON is about to skyrocket: we forecast global SON software revenue to grow at an 84% CAGR from 2010 to 2015, and 2G/3G optimization software revenue to grow at 4%,” notes Stéphane Téral, author of the report and principal analyst for mobile infrastructure at Infonetics Research. Read more

Cellular radio network optimization activity and indeed any configuration changes in the RAN can have a large impact on the RF environment and performance. Due to the complexities of the overall interactions, and the amount of data required to exact RF predictions, it is impractical to predict the precise impact of the change with conventional mathematical modeling tools.
Read more

When talking about SON, today many players are focusing on the Self Organization part. These include automatic initial configuration of Network Elements in the radio network by deploying self sensing techniques or network supported automatic configuration.

However, as we all know, substantial performance improvements, and thus, potential for effective radio network optimization, lies in Self Optimization technology, and more specifically RF shaping techniques, deploying RF impacting changes, i.e. tilt and power changes. Read more

GigaOm, the leading technology blog, has posted an extensive story about Intucell, following the company’s recent fundraise. Writer  Stacey Higginbotham firmly connects Intucell’s technological achievement to operators’ current needs. “Intucell makes cellular network scalable”, she writes.

Read more

Jan. 20, 2011–Intucell, the first company to deliver automatic and dynamic optimization of mobile networks, has raised $6 million in equity funding from Bessemer Venture Partners.

Read more